My task for this project was to create a series of Instagram advertisement stories that invite the viewer into clicking through the entirety of the ads to eventually get to an Airbnb listing. I decided to advertise a cabin Airbnb. To emphasize the coziness of the cabin and to captivate the viewer, I chose to tell the story of a timid bear who stumbles upon the cabin and then finds the courage to explore the place. I used a limited color palette reminiscent of the Airbnb listing and incorporated ambient lighting to further that cozy feeling.